CAROL BUETTNER GLOBAL CREATIVE + BRAND DIRECTOR
AN AWARD-WINNING DESIGN EXECUTIVE WITH AN EXCEPTIONAL PORTFOLIO OF BRAND BUILDING WORK FOR MANY SUCCESSFUL, PROFITABLE AND RECOGNIZED BRANDS. OVER 20 YEARS OF PROJECT MANAGEMENT AND ORGANIZATIONAL EXPERIENCE DEVELOPING AND EXPLORING IDEAS FROM CONCEPT TO LAUNCH. A CREATIVE DIRECTOR RESPONSIBLE FOR ALL STRATEGIC, CONCEPTUAL AND EXECUTION WORK, DRIVING AND IMPLEMENTING THE DISTINCTIVE NEEDS OF COMPANIES. HER GOAL IS TO CREATE ICONIC BRANDS WHILE DELIVERING A UNIQUE, COST-EFFECTIVE BRAND MESSAGE FOR THE DESIRED CUSTOMER EXPERIENCE. CAROL HAS WORKED WITH FORTUNE 500 CEO’S, START-UPS,FASHION ICONS, ACCLAIMED HAIRDRESSERS, AWARD-WINNING CHEFS, BEST-SELLING AUTHORS AND NON-PROFITS. LED CREATIVE TEAMS OF DESIGNERS, DEVELOPERS AND STUDIOS, AS WELL AS ART DIRECTING RENOWNED ILLUSTRATORS, EXPERIENTIAL DESIGNERS, PHOTOGRAPHERS AND DIRECTORS.
SKILLS :
INTELLIGENTLY-CRAFTED, COST-CONSCIOUS AND TIMELY BRAND DEVELOPMENT, EXCEPTIONAL PACKAGE DESIGN AND PRODUCTION/SOURCING, WITH EXPERIENCE WORKING IN A GLOBAL CAPACITY AND MANAGING A DIVERSE STAFF.
CHANNELS:
IMAGE AND IDENTITY, PRODUCTS, PACKAGING, IN-STORE ENVIRONMENTS, PROMOTIONS, WEB, SOCIAL MEDIA ADVERTISING AND BOOK DESIGN.
SECTORS:
BEAUTY, MEN'S AND WOMEN'S FRAGRANCE, HAIRCARE, PERSONAL CARE, LIFESTYLE, FASHION, RETAIL, ENTERTAINMENT, PUBLISHING AND NON-PROFIT.
CAROL BUETTNER SELECT BRAND DESIGN + CONSULTING
CONSULTING DESIGN COMPANY FOUNDED IN 2002, THAT ALIGNS TEAMS OF CREATIVE AND SEASONED DESIGN, MARKETING, PRODUCT DEVELOPMENT AND PRODUCTION PROFESSIONALS TO CREATE, FINESSE AND BUILD EXCEPTIONAL BRANDS FROM CONCEPT TO LAUNCH. BRAND DESIGN, CREATIVE AND BRAND STRATEGY FOR VC AND ANGEL BACKED EARLY-STAGE VENTURES IN RETAIL, DIGITAL AND LIFESTYLE BRANDS. CLIENTS INCLUDE: LVMH, BONDA FIDE BEAUTY LAB, ESTEE LAUDER COMPANIES, CRABTREE & EVELYN, CHURCH & DWIGHT, GILETTE, SUNRISE BEAUTY STUDIO, THREE LIONS ENTERTAINMENT, LEE JOFA, TOPPIK INC. AND JANE GREEN. IMPACT BRANDS: MAMA JANE'S GLOBAL BOUTIQUE,COTE D'IVOIRE IMPORTS AND OUR WOVEN COMMUNITY.